Thursday, 18 March 2010

The End Result - Welcome to YSL Intimité!

Having carried out thorough research, a SOSTAC analysis on the brand and completed a successful photoshoot, i can now welcome you to the new Brand extension of Yves Saint Laurent, 'YSL Intimité'.

Product - A themed collection of Lingerie, launching in line with London Fashion Week 2011. Each season will introduce a new collection to the brand, with a new ad campaign, design and event itinery accordingly.

After the completion of this project, i can safely say i thoroughly enjoyed the process of creating and implementing a new product into the market, and feel i have learnt a great deal about a new product launch.

Here is the finished Ad Campaign and the Commercial uploaded to Youtube:


















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