Product - A themed collection of Lingerie, launching in line with London Fashion Week 2011. Each season will introduce a new collection to the brand, with a new ad campaign, design and event itinery accordingly.
After the completion of this project, i can safely say i thoroughly enjoyed the process of creating and implementing a new product into the market, and feel i have learnt a great deal about a new product launch.
Here is the finished Ad Campaign and the Commercial uploaded to Youtube:
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