My Inspiration behind 'YSL Intimité'.....

I drew much of my inspiration for this brand extension from Yves Saint Laurent itself. I looked at the styles of the clothes and their structure, and then incorporating this into the theme and style of the shoot for the lingerie campaign.

The collection at YSL, for Spring/Summer 2010, was split very clearly into two groups; one was very structured, and featured bodices, and garments associated with underwear, as outerwear, and the other was very flowing, tiered and featured ruffles and frills, but also had an element of 'lingerie' to it.

Another brand i drew a great deal of inspiration from, was Victoria's Secret, the American Lingerie company. Many famous supermodels have modelled for them, and the brand awareness of the company is huge. They have several different collections within Victoria's Secret and i focused mainly on a more recent collection 'Vintage Victoria'. I wanted a vintage flair and feel to YSL Intimité, and drew inspiration from the styles and themes within this new collection for 'Vintage Victoria'.